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Amaara...Eternal..... Forever
We, at Papertrail fondly remember the ‘Amaara’ bag. It marked a milestone in our humble growth trajectory. In 2009, one of our first customers, Rashmi Deepak of the charming Amaara store asked us to put her logo on the newspaper bag.
At that point in time we were still new and had just found our feet in perfecting the fold and managing the extensive supply chain. I had n...
PaperTrail
Here is a blog I wrote for Raxa Collective. You can read it here or on their website - https://raxacollective.wordpress.com/2011/07/14/papertrail/?iframe=true&preview=true
Two years ago, during the economic crisis that swept over world economies, I encountered m...